Web copywriting is the creation of high quality, strategically written content specifically for websites and other online media.
Our copywriting process involves:
Developing a content strategy based on the client's goals and the site users' needs and behaviors
Crafting copy that accomplishes client objectives, while still presenting useful, concise information to users, which is paramount
Infusing copy with the appropriate voice and tone, one that users will be receptive to and that befits the company brand
Writing copy with search engine optimization in mind - titles, keywords, hierarchy, etc
Who Needs It?
Companies beginning a website design project
Anyone who wants to improve the effectiveness, professionalism, and quality of their current online content
Why Do You Need It?
Ineffective, misdirected, or poorly written content dramatically affects the experience of your site visitors, diminishes your brand, and impedes your ability to generate business through your site.
Even with skilled writers and marketing professionals on staff, many companies fail in producing effective web content, simply because they approach web copywriting from a purely editorial or marketing standpoint and neglect user needs. This can be a costly mistake.