Web Content Strategy
A Website Content Strategy is a well-developed, analytical plan that guides the creation and maintenance of a company’s website content.
Our Content Strategy process involves:
Performing an evaluation to gain a thorough understanding of your company goals and objectives, as well as the needs and behaviors of your website users
Defining the appropriate voice and tone for your website content, one that users will be receptive to and that befits the company brand
Determining the right type of content to feature on the site, giving the users the exact information they need about your products and services
Determining the right amount of content needed to communicate necessary information, while still keeping pages easily readable and navigable
Ensuring that every page provides calls-to-action that make doing business with your company quick and easy for the user
Educating your staff on web content best practices, if you will be creating and maintaining the content in-house
Who Needs It?
Companies beginning a website design project - especially those who have chosen to write their content in-house
Anyone who wants to improve the effectiveness, professionalism, and quality of their current online content
Why Do You Need It?
Most organizations understand the value of an attractively designed, user-friendly website. Unfortunately, many companies underestimate or completely overlook the importance of their website content.
Ineffective, misdirected, or poorly written content dramatically affects the experience of your site visitors, diminishes your brand, and impedes your ability to generate business through your site.
Even with skilled writers and marketing professionals on staff, many companies fail in producing effective web content, simply because they approach web copywriting from a purely editorial or marketing standpoint and neglect user needs. This can be a costly mistake.